Is digital marketing a good career?
Hey friend are you planning to make your career in digital marketing and want to be sure this is a good career option in 2023
then my friend you are in the right place
Let’s discuss this in detail –
What is a digital marketing
Digital marketing is the art of the sale & promotion of products or services through digital channels like –
Search engine
Social media
Website
App
Video
In digital marketing, we use digital devices to use digital platform
Some of the common platforms are –
- website marketing
- content marketing
- social media marketing
- email marketing
- search engine marketing
- pay-per-click (PPC) advertising
- Influencer marketing
- Affiliate marketing
- video marketing
Website Marketing
Digital marketing with the website. There you create a website produce content and optimize them according to search engines and share it on social media
That brings quality traffic to your website. You can convert this traffic into potential customers
website marketing is a very popular method of digital marketing nowadays
The impact of digital marketing through websites is very high.
“A study report by HubSpot says 61% of marketers improving SEO and growing organic presence is their top inbound marketing priority”.
Content Marketing
Creating relevant and engaging content is called content digital marketing.
This content can be in the form of – blog posts, articles, videos, infographics, or podcasts
To get a target audience you can promote your content on various platforms like- social media, forums, and question-answer website
Social Media Marketing
Digital marketing by utilizing social media platforms is known as social media marketing
Social media is a large audience-based platform that provides ample opportunity for digital marketers
there are various social media platforms like – Facebook, Twitter, Reddit, Instagram, Snapchat, Linkedin, Pinterest
Today approx 4 billion people are active on social media.
Email Marketing
Email Marketing is a method of sending bulk messages to a targeted audience through email
It’s very effective for businesses they make an email subscriber list that help to build personal relation with existing customer
Search Engine Marketing
Search engine marketing is a method of digital marketing through search engine
With this method, digital marketers try to improve the visibility of websites or products in search engines through SEO and PPC
Pay-per-click advertising
It’s an advertising method where advertisers pay for every click
Their digital marketer target popular keywords for advertisement
In this method, businesses get traffic to their website through advertisement instead of organic traffic
It’s a very tough method to get ROI
Influencer Marketing
Influencers are popular figures who have large numbers of followers on social media platforms. Now to do digital marketing digital marketers collaborate with influencers some brands directly collaborate with influencers.
Influencers promote brands with followers and generate leads for brands.
Affiliate Marketing
Affiliates are a kind of associate. brands pay commissions to affiliates on the sale of the product.
Affiliates promote the product and sell the product through various platforms like social media and website
Affiliate marketing is a very popular method of digital marketing
You can find affiliates of some brands easily like – Bluehost, Hostinger, Semrush, Amazon,
Video Marketing:
Creating video content for a brand comes under video marketing. It’s one of the most impactful methods of digital marketing
It’s one of the very popular methods. we all have seen video ads on television and we know their impact
Digital marketing growth statistics
Before starting a career in digital marketing let’s know some stats that motivate you to make a career in digital marketing
Digital Marketing Industry Growth Statistics:
As per the Yahoo finance report worldwide market of digital marketing and advertising is 531 billion
The expert estimate is it will reach 1.5 trillion till 2030
Digital marketing industry growth is 13.9% that shows one of the fastest-growing industry
Digital Marketing Job Growth Statistics:
MGR report says the digital marketing industry will add 55-60 lakh jobs in 2025
As per LinkedIn, there are 860000 job opportunities for digital market expert
In a survey, Linkedin found a shortage of 23000 employees in the US for digital marketing
Salary Structure Statistics in the Digital marketing industry:
There are the following salary structures in the digital market industry-
- Digital Marketing Specialist/Coordinator:
- Entry-level: $40,000 – $60,000 per year
- Mid-level: $60,000 – $80,000 per year
- Senior-level: $80,000 – $100,000+ per year
- Social Media Manager:
- Entry-level: $40,000 – $50,000 per year
- Mid-level: $50,000 – $70,000 per year
- Senior-level: $70,000 – $100,000+ per year
- Search Engine Optimization (SEO) Specialist:
- Entry-level: $40,000 – $60,000 per year
- Mid-level: $60,000 – $80,000 per year
- Senior-level: $80,000 – $100,000+ per year
- Content Marketing Manager:
- Entry-level: $50,000 – $60,000 per year
- Mid-level: $60,000 – $80,000 per year
- Senior-level: $80,000 – $100,000+ per year
- Digital Marketing Manager:
- Mid-level: $70,000 – $100,000 per year
- Senior-level: $100,000 – $130,000+ per year
- Data Analyst (Digital Marketing):
- Entry-level: $50,000 – $65,000 per year
- Mid-level: $65,000 – $85,000 per year
- Senior-level: $85,000 – $110,000+ per year
- E-commerce Manager:
- Mid-level: $60,000 – $90,000 per year
- Senior-level: $90,000 – $120,000+ per year
Career option in digital marketing
Digital marketing is a very vast area. you can select expertise in any one of the following subjects –
- Content Marketing expert
- Search Engine Optimization Expert
- Backlink Expert
- Email Marketing Expert
- Social Media Expert
- SEO Tools Experts like SEMrush and Aherfs
- Analytics Expert
- Image Design expert
- Video Editing Expert
- Infographic Design Expert
- AI expert
However, if you get a job in a large group they may ask you to work in one field but if you get a job small company they may ask you to perform various tasks
So as a digital marketer, you need to learn all the subject
Job opportunity in digital marketing
As you can see from the above statistics this is one of the fastest-growing industries There is a high demand for skilled workers in this sector
After the launch of AI, we can see the demand is going further to the next level
Now you have a new task to learn is AI prompt learning
It will strengthen your skill and you can do your job much more easier
Lucrative Salary Potential
As a digital marketer, you can earn a lucrative salary
Salary structure can vary according to location and living standard
but you can negotiate for a high salary
Flexibility and Remote Work Opportunities
As a digital marketer, you can work from remote locations you just need to have a Laptop and an Internet
It’s very flexible and easy
Sometimes we can not relocate due to family problems and other societal issues so the option to make a career in Digital marketing provides you an opportunity to stay your home and work
Creativity and Innovation
Digital Marketing industry demand creative
to perform your work you need to be very active and updated with the technology
as we can see AI is going to change the world order
Now you should accept the reality and embrace AI and learn it to be in demand
Measurable Results and Data-Driven Insights
As a digital marketer, you can analyze your work as it provides analytical data to measure your performance
There are various tools that help to measure your work
Like to check website performance and your SEO work you can use google analytics and google search console
Evolving Industry with Endless Possibilities
The digital marketing industry is still evolving we can see various changes and updates
Evolution challenges us to learn new things and implement
as a digital marketer, you need to be always ready for search engine updates and technology updates
Like SEO strategy was different in the previous decade, but Google Updates brings the change and now you can not rank your blog with an older strategy
Conclusion:
If you are seriously thing to make a career in digital marketing then you should definitely opt for it.
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