Is unique content important to rank well in search engines?

When you own a website, the first thing you are concerned about is its rankings. This is not that easy but we cannot say it is impossible.

If you have an understanding of few things, you are all set to impress your audience with your words.

First of all, you need to understand that content can be of many types like some people thought that content means articles only.

We are not wrong if we say that content not only includes writing but we must be concerned about the images, videos, and audios that you are going to publish on your website.

We can quote some examples of written content:

  • Articles
  • Blogposts
  • Case studies
  • Whitepapers

What is unique content?

Uniqueness is the first thing if you want to rank on search engines so, keep your content unique. Remember, Google and other popular search engines love unique content and would always prefer it.

Unique content is the one that has never been published before or has some new information for the viewers. Your site’s users will always want to know some new facts, news, information, updates, and other similar stuff rather than reading the content which is already published somewhere else. 

Here are some tips that can help you in making your content unique:

  • Use your own words
  • Go for authentic rewriting tools
  • Check plagiarism
  • Remove the plagiarism

It is discouraging to use copied content; it will never increase your ranking and you need to be very conscious about it.

You should take some time to check the uniqueness, tone, and many things in your article.

Why Unique Content is important?

Now, the question arises that how unique content is beneficial for a website? And the answer is very simple that as soon as Google finds a copied content, it will drop down the ranking of a website.

As a webmaster, all you need to focus on is your rankings and you must do whatever is important in the process of raising them.

You can easily make your content unique by using the paraphraser and they are mostly free of cost.

Unique content

We can give you some reasons why you need to use unique content.

  • For better engagement
  • It assures the reader to trust on you
  • Your content seems well-researched
  • Improves your SEO
  • Increase your credibility

What is SEO content?

You have seen many times that everyone is highlighting the term SEO but it can be confusing for many people.

SEO stands for search engine optimization and it helps to make you visible on the front page of a search engine.

But make it clear that this is not something that you think and it happens, you need to be very conscious about the minimal things too.

The benefits of using SEO content are:

  • Improve the rankings
  • It must reduce the bounce rate
  • Brand awareness must be increased
  • Drive more traffic

What factors make content SEO-friendly?

As we mentioned above that many factors including a complex as well as minimal facts so, be careful about them.

We are going to give you the details that help you in making your content more attractive and SEO-friendly as well.

Unique content

Let’s get straight to these factors:


  • Content containing 1000+ words can easily rank
  • Keep the paragraph shorter
  • Never make your content complex
  • Use simple but attractive words
  • Break the paragraphs after 2-3 lines maximum
  • You can also break a paragraph after 1-2 lines


  • Maintain a good reading level
  • Explain more
  • Never be so mysterious
  • Make things easy to understand by your readers
  • Don’t dumb down your content

Tone of voice

  • Your tone must be conversational
  • Keep your words clear
  • Use easy to understand words
  • Don’t use imaginary facts
  • Focus on the real facts and figures
  • Make a friendly environment by your words
  • Be very clear about your point of view


  • Use proper heading
  • H1 and h2 headings are really important
  • Keep the paragraphs short
  • Go for good font size and font family
  • Use bullets and numbers
  • Don’t try to stuff words or links


  • Discover frequently searched keywords
  • Keywords help a search engine to specify your topic
  • Never do keyword stuffing
  • Use proper keyword density
  • Make an appropriate cloud of your specified keyword


  • Get high authority links
  • Outreach more people
  • Increase your credibility
  • Avoid spammy links
  • Remove bad links

Alt text

  • Describe an image

What are the common mistakes to avoid?

You should avoid many things but take time to understand the things clearly and then make your steps to write better and SEO-friendly content.

Sometimes, we ignore many things without concerning about their importance.

So, all you need is to be very conscious of everything either it is noticeable or something very minimal.

These mistakes are listed down:

  • Plagiarized content
  • Targeting the wrong keywords
  • Keyword stuffing
  • Missing tags and meta descriptions
  • Missing image alt tags
  • Poor linking

Plagiarized content

Copying someone else’s content is known as plagiarism and when you don’t even bother to rewrite it then it can be harmful to your website rankings.

Unique content

Many tools help you in making your content unique by paraphrasing or rewriting it.

If you are more concerned about the uniqueness of your content, you will achieve the highest rank in search engines soon.

Targeting the wrong keywords

It’s something big to deal with the keywords because your rankings are somehow dependent on your targeted keywords.

You must have proper research and get the best and related keywords to your content.

Targeting wrong keywords is the most common mistake but it can be curable so, don’t get too much obsessed with it.

Keyword stuffing

You use to keep your website clean and easy to attract a visitor and for that, you need to write your content in a way that users get benefited instead of confusing.

According to a Google policy, you must be much concerned about your keyword’s density and cloud too.

We can say that stuffing never lets you get higher in SERPs so, stay away from it.

Missing tags and meta-descriptions

Sometimes, we ignore meta-descriptions but it is really important to specify our content to Google.

Meta-descriptions must be very meaningful and conclude your whole content in a way that a visitor can easily conclude what you are going to say in your article.

Missing image alt text

Image alt tags are very important because sometimes, it takes some more time to load an image but alt text helps your user to describe the image.

It seems something minimal but has a greater impact on your ranking.

Poor linking

Go for high authority links and get fewer spammy links. Taking links from a low-authority domain can be fine but stay limited for that.

Your adjusted links can easily drive traffic to your website.

Bottom line

We can say that many building blocks can help you in making your website the best and rank on the search engine’s first page but uniqueness is the basic building block.

We have discussed all the factors that can be very helpful in making your content fully optimized and SEO-friendly.

Top searched keyword:-

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Most searched keyword – What is a Self-Hosted Blog, Law Firm SEO Services

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