SEO the acronym of search engine optimization.
There is no more secret in ranking methodology. Google revealed itself
Yes, friends, Google is a search engine that explains itself how to rank over the search engine.
These explanations and guideline are known as SEO
35 lakh visitor per day wow great
It’s an SEO strategy which helps to generate 35 lakh, organic visitor.
You can generate tons of traffic you just need to implement some basic SEO strategy on your site.
What is SEO and how it works?
SEO is a guideline and methodology to refine the website and web content.
- Keyword research
- Keyword variation
- Title tag selection
- optimized content writing
- Meta tag
- Url structure
- Secure https site
- A backlink (Internal) and (external)
- Schema markup
- Image optimization
- Content audit
- Search engine submission
- Proper navigation
- 404 page
- Unique content
- Mobile friendly
- Well explained content
- SEO optimized theme
The search engine follows the guideline strictly if you have written well-optimized content you will get benefited.
Search engine optimization help to increase organic traffic
Definition by Google starter guideline
#1 priority – SEO optimized Theme:
A light-weighted responsive theme provides a great user experience. Search engine loves SEO optimized theme.
Writing good content would not be effective if you are using the worst unoptimized theme.
Selection of theme is first and basic step while creating SEO optimized blog
A good theme determines the speed and navigation of the site.
Try to keep a simple and eyecatching site which will help to retain users for a long time.
Some of the best are-
- Avada SEO
- The Gem
- MH Magazine
- My blog
- SEO bin
- SEO crawler
- Total Theme
- News Paper
- Marketing Pro
Select the theme according to the niche.
Niche is the segment or subject for what you are creating your site.
Now start writing a blog post and blog post writing starts with the keyword research.
#2 Priority – Keyword Research:
The most important step in the blogging industry. Your blog post can not rank without a keyword.
The search engine provides the content to searcher according to the keyword, as a result, well-optimized keyword content gets a higher rank on that particular keyword.
Keyword research determines the success of a blog even if your site is new and has a low domain authority still you can rank with low difficulty keyword.
Google search result appears within half-second it means google finds out the result from its index within 1/2 second.
A keyword reach blog post help search engine in finding quality content.
According to Mats Cut searching google isn’t searching web it’s actually searching google index. Google refine content with the help of spiders.
Spiders check keyword in URL, snippet, title, and blog page then gives an idea to search engines about the content.
Here you will have to be careful while implementing keyword in the blog page as keyword stuffing can harm your site.
To search a new keyword you can use keyword planner.
Keyword research tools:
- Google keyword planner
- Long-tail pro
- KWF finder
- Keyword everywhere
- AdWord & SEO Keyword Permutation Generator
- Keyword In
You can find the keyword research method with:
Forums are the best places to know about the query of the searchers you can take those queries as a keyword.
Select the keyword according to niche and keyword difficulty.
#3 Priority – Title tag selection:
Once you completed the task of keyword research select the title as it’s most important to increase CTR.
While creating title include keyword and try to give some context that will make it search-friendly.
The page title should be descriptive and concise. As it appears in the snippet
As per Google, few results appear auto but most of the snippets can be coded.
There are various tools available for title generation that can be used for the quality titles. Example:
Emotional and eyecatching titles get higher CTR
See the finding of Backlinko
It’s clear from the finding you can increase your CTR by just changing your title.
Search appearance can be improved with a good title other factors include value to it.
#4 Priority – SEO Optimized content writing:
SEO optimized content writing is an art. there you write content for the user and optimize for search engines.
Provide high quality and useful content to a user as it fetches more valuable users and influence webmasters to link your site.
If you are using WordPress site then you can use plugins like Yoast SEO
Yoast helps you to write optimized content
If you are using another site you can use tools like SEMrush.
To create optimized content you should focus on:
- Targeted Keyword
- Explained and in-depth content writing
- Use of quality Images
- Citation of facts
- Use format for a featured snippet
- Original research citation.
Guy’s SEO content writing isn’t as complex as you think if you have basic knowledge of SEO you can write well-optimized content.
Just you need to be aware of Copywrite content, Keyword research and keyword placement to avoid keyword stuffing.
Write useful content for people to solve their problems to provide deep analysis.
You should confirm that after reading your blog post user should not go to read another blog post for the same query.
If the reader is using another site for the same query search engine speculate your content isn’t useful as it can not satisfy user demand.
once you ensure user-friendly content now try to make it search engine friendly.
Useful information always boosts site authenticity and helps to increase visitors.
As we know link helps crawler to identify your content and you can get that link by writing quality content.
Try to Maximise the readability score as they are very much part of SEO.
Increase the use of transition words they help to increase readability score.
- Transition words
- Passive voice
- Flesch reading ease
- Consecutive sentences
- subheading distribution
- Paragraph length
- Sentence length
#5 Priority – Meta Tag:
A group of a word written in Html tag to define the specific web page content
Special tag use to provide short web description
#6 Priority – Backlink:
The most important step in SEO. Friends thousand of websites working as backlink providers thousands of tools working as backlink assessment like (SEMrush, Ahrefs, Ubersuggest, Moz, backlink monitor) the list is so long and thousands of freelancers working to provide you just backlink.
You can assume the importance of backlink from its market potential
Getting a link from the different-different domain is good rather than getting hundreds of link from a single domain- Matt Cutts 2012
A search engine considers backlink as a vote that helps to increase rank over the SERP.
Before creating a link you should be aware of the link scheme as it can ruin your site performance.
taking careful steps while creating backlinks increase performance over the SERP and increases site health.
If you are getting spammy links instantly disavow them as they can block your success over the search engine.
Friends you can use some other method to create backlink Like-
These are proven methods to increase your domain authority you just need to get site list and start creating a backlink for your site.
You can use the tools to create backlink as they help in finding good relevant and authority sites.
I started creating a backlink with social bookmarking and profile creation and I got a good result
#7 Priority – Image optimization SEO
Optimized image boost SEO and speed of the site. The use of an image is good in a blog post as they increase engagement with users.
Images improve the presentation it’s good to use images in a blog post but an unoptimized image can slow down the blog post that will lead to downgrading you ranking over the SERP
Friends, it’s very easy to optimize any image. there are various tools available that help to optimize image and if you are using WordPress site you can use plugins.
Use the alt tag as it helps search engines to know about images.
Images optimization is one of the easy tasks that can boost SEO and rank over the SERP.
#8 Priority – Search engine submission
Friends what’s the use of making websites creating blog posts if the user can not find your site.
Yes, friends creating blog posts good but making the post live is necessary. to make your post live and available for the user you need to do indexing on a search engine.
It’s time taking to go to every search engine console and submitting a sitemap. that’s why I have created a search engine submission site list. these sites help in easy indexation.
Creating a sitemap for larger search engines like Google, Yahoo, Bing is good.
Friend, I was doing SEO work for one of my clients. The site was not registered on google search console. As a result, indexation did not happen and the search engine was showing only 30 blog posts from the one thousand blog post.
Guy’s I have included the most important SEO steps as I find them useful and they will help your site to make search engine friendly.