Hey, friends are you struggling to get the right keyword for your blog.
Did you learn about keyword research from various blogs and youtube videos but still did not get the right way…
Guy’s if you don’t want to read this lengthy post and want an easy method for keyword search then follow these simple steps
Step 1 – Change google search setting which shows only 10 results on first page make it 50 or 100
Step 2 – Install chrome extension which shows you domain authority of listed website ranking on a search term
Note: I’m using Moz (you can use according to your choice)
Step 3 – Search for the term related to your niche you will get the result like this
You can see in the image first site Page authority is 45 backlinks 177 and domain authority 54
In the second site Page authority is 48 backlinks 606 and domain authority 60
Step – 4 Select the website which has domain authority near to your site domain authority
Example – suppose your site have domain authority 40 then you can select the site between the range of 35 domain authority to 45 domain authority
Collect these sites and make a list of these sites on one another excel sheet
Step 5 – Now put the site into Semrush, Ahrefs, Ubersuggest any one tool which you use
You will get the list of the keyword on which they are ranking
Actually you will get the keyword from websites which have domain authority similar to you
Collect all these keywords in another excel sheet by setting columns of search volume, keyword difficulty, CPC, and CTR
You can do it another way just put all the sites one by one in to the tools without knowing domain authority
Export the excel sheet and search for the low difficulty keyword
Make a list of all the low difficulty keyword
Now put them in to search engine do the analysis of top ten performing sites on that keyword
If the top 10 is mixed with low and high domain authority sites target the keyword for your blog post
It the top 10 is showing only high domain authority sites leave the keyword
Now let’s learn step by step
Here in this article for your suitability, I will explain from the basic
Let’s start learning keyword meaning:
Analysis of key terms that are being used on search engines to find some answers known as keyword research
If you want to know about blogging and you enter the question like this-
How to start blogging
How to start making money from blogging
here the key term is “blogging”
Now analysis on a key term (blogging) is keyword research
what we do in analysis or in keyword research is a very lengthy part you will learn about it step by step lets know about “keyword optimization”.
Implementation of these key term into your blog according to search engine guideline known as keyword optimization
Our key term is “blogging”
while writing an article post I use “blogging” and related word to tell the google
The article post is related to blogging and information is related to blogging.
Now google boats start analyzing the article post and if they found it a perfect article for the particular key term google will start producing it on the search engine ranking page.
keyword optimization is also a lengthy subject you will learn about it into this article step by step
Here the question is why to do keyword research and keyword optimization.
Why keyword research?
It’s simply due to tough competition you should do the keyword research and keyword optimization.
what does it mean tough competition?
The presence of internet is increasing day by day and the number of blogger and writer is also increasing
They write the blog on the same key term and explain according to their own knowledge
Now search engine has millions of data or answers on the same key term as a result it produces the best result on SERP
to analyze the best result search engine have designed the guideline and we know these guidelines as SEO (search engine optimization)
Keyword research & keyword optimization help to cater to these tough competition
But to know about why keyword research you will have to understand search engine demand
- Provide best and quality content
- Do research on keyword according to topic
- Search intent
To fulfill these demand of the search engine you should do the research
But before starting your mission of keyword research you should ask some question from your self
To whom you are going to serve your content:-
It means who is your user and what is their demand
If you understand your user you can produce the best content according to them
Let’s understand keyword research step by step:
Chapter – 1
Basic’s of keyword research
As I explained above analysis of the key term is called keyword research.
A single and good keyword can popularize your blog on the internet. The keyword is a gateway to bring traffic to your website.
As a result, every blogger spend his large proportion of time in keyword analysis
If you know which keyword is going to help your site to rank on SERP you can be champion of the digital marketing
“Analysis of word or phrase that helps search engine to produce search result”
According to Google “Keyword research is the method of analyzing key term used by searcher”
Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject
Importance of keyword research:
As we know the internet have reached 50% of the population think about the potential customer you can get them from the internet.
You just need to know how to make available your content to them
And the keyword is the base of all these things
even you know the digital market can not take place without knowing the keyword.
The keyword helps in content drawing as if you know the keyword you can write the content related to the keyword.
Before digging a keyword, you should know the types of keyword
They help to understand the search intent.
There are four types of keyword:
- Informational queries
- Navigational queries
- Transactional queries
- Commercial investigation
- Local queries
If the user wants information about a particular thing here the demand of a user is information
He wants to learn or want to know about the product or services
Wikipedia defines it as:- Queries that cover a broad topic (e.g., colorado or trucks) for which there may be thousands of relevant results.
In informational queries, the user wants an answer to his question that’s why it’s very hard to target these types of keyword
Because Google knows the importance of informational topics site like Wikipedia is the best example of a basic information site.
To cater these type of topic you should take the reference of some relevant sites and renowned authors
Create a full blog post:- Full blog post with detailed explanation is the key to success in information search queries
Create a How-To video:- how-to video provide relevant information to users as a result it can be useful in informational search
Take help of Infographics:- Infographics are the images with full of information search engine consider them as an informational source
Create Step by Step Guide:- Step by Step guide with full of information boost site ranking on SERP
How to make a cake?
What is SEO?
what is the keyword?
How to use google search console?
What is Wikipedia?
Here user behavior is to know about somethingNavigational queries
Here users want to land on some particular website these are targeted queries to reach somewhere.
Wikipedia explains it as ” Queries that seek a single website or web page of a single entity (e.g., youtube or delta air lines). “
Facebook, Youtube, Google, Yahoo, Gmail,
It’s simple user want to purchase goods or services transactional queries shows buying intent
Wikipedia explains it as ” Queries that reflect the intent of the user to perform a particular action, like purchasing a car or downloading a screen saver. “
Most important queries from the perspective of ROI.
Including buying tab images help to boost these types of queries
The search engine gives more attention to these types of queries because most of the adword ad takes place for these types of keywords
Here CPC plays an important role so always check CPC for a transactional type of keyword
User asks for the product price
What is the price of the latest laptop?
What is the price of the latest mobile?
Best office chairs?
It means he wants to purchase the product showing buying intent
Long-tailed keyword help more in transactional queries which you will get later as you can see “chairs” and “best office chairs” both are transactional queries but different in search volume
A user wants to know about the product or services there is a slight difference between a commercial investigation and transactional queries
Or you can say both are similar queries
Transactional queries take place just after commercial investigation
User starts investigating about the product or services as he gets satisfied the transactional process started
Which AC to purchase LG or Samsung?
It means he is doing a competitive analysis of brands
Locally targeted queries very helpful for location-based local SEO
If you want to penetrate between the local market you should start practicing the use of local queries based keyword
Very useful in long-tailed keyword
Ethical SEO Service provider in the USA “one of the best example of local query
How to kick start keyword research
The first step to start research is a topic selection
These are all vast topics you can select any topic on which you have knowledge and expertise
Like SEO is a core topic and
- meta tag
- URL structure
- title tag
- on-page SEP
- Off-page SEO
All these are subtopic of SEO you can find N number of keyword from these topics
After the selection of topic, you need a keyword research tool
Chapter – 2
Keyword research tools
There are various tools available they can help you in
Keyword to success
- Keyword surfer
- Keyword everywhere
- SEO book
- Google adword keyword planner
- Adword & SEO Keyword permutation generator
- Google correlate
- Google keyword suggestion
- IM for SBM bulk keyword generator
- Keyword In
- Wordtracker scout
- Bing search suggestion
- Yahoo search suggestion
- Google trend for new topics
- Quora question
These tools are useful for blog keyword generation
Actually they are not keyword maker they just help you in keyword searches
You just need to select core Key Words as I mentioned select the topics put them into keyword tools and you will start getting all the results of the related keyword.
it’s simple as you get suggested results from the search engine because search engines have a large database
similar to search engine Key Word search tool also maintain a large database of Key Words.
And you get accurate keyword key to success
Always select a unique keyword and hit that.
I have discussed this topic in another article of keyword search
Once the research is done now go for the selection of keyword
Chapter – 3
How to select a keyword
Selection of keyword is the most important part of the blog writing it can make your blog awesome or it can break
Keyword selection depends upon various factors
- Keyword difficulty
- Organic CTR (click-through rate)
- Keyword search volume
- Keyword CPC
- Search intent
- top 10 ranking website on SERP
- Searched Keyword trend
- The domain authority of website ranking on a particular keyword
- Backlink strength of website ranking on a particular keyword
What difficulty score level can rank on SERP
Difficulty score for every website is different because every domain have its own value to rank on a particular keyword
Every difficulty score can not be perfect for every website
Keyword difficulty is the matrix designed by SEO tools like –
Etc. etc. but it plays a very important role in the ranking of the keyword
If you target low difficulty keyword it will get rank easily.
But here is a problem every tool have their own criteria to define keyword difficulty
You will get different keyword difficulty score on every SEO tools
Problem is which one to choose
for this you will have to do the analysis of SERP page from there you can get ownself the idea of keyword difficulty
As it has been observed long-tail keyword have low keyword difficulty score against the short keyword
CTR – Click-through rate you should check the CTR before selecting a keyword.
AS you know due to some new features like a featured snippet and advertisement your actual position can not be fist even if you are ranking the first position.
It has been observed google started showing three to four ads before showing the organic result.
As a result, if the search volume of the keyword is one thousand you will get only a hundred or two hundred organic visitors even if you are ranking on the first position.
Keyword search volume:
Keyword volume is the number of unique visitors entering the word or phrase in to search engine
Guy’s it’s fact that you can not get the exact volume data because low volume keyword data can not be accurate
But high volume keyword data are approximately right
As a result, always try to pick up a high volume keyword
Keyword CPC -:
CPC Cost per click why you should now about the cost per click
Guy’s suppose if you want to advertise your blog and CPC is low then it will be beneficial for you
one another theory can be if the CPC is high you will get high revenue from the advertisement
You just need to be clear with your purpose
One of the most important parts of SEO but why
Google wants the most relevant answers for there user if you know the intent of using your selection of keyword will be good
And content related to that keyword comes easily in the top ten.
Search intent of the keyword help in content creation
If you know what user want you can create content according to his demand
It will help to popularise your blog because a satisfied customer will give the best review to your site
Targeting wrong content with keyword create a negative impact on a blog article
your post can not reach in the top ten because it’s against the guideline of search engine
If your content can not fulfill the need of the customer so what’s the use of promoting that content.
Top ten ranking website on SERP:
Top ten ranking website gives you an idea about content, backlink, search intent, content template
This will help you to write better content against your competitor
By analyzing you can know the domain authority of the sites if the keyword ranking with a high domain authority website
you will have to work hard to get rank on that keyword
it is advisable to level the keyword and try for a new one maybe you can get the better keyword at the same time and effort
Keyword trend help to understand the season of keyword search
Like: If the keyword shows upward trend only in the festival you should not target it on a casual day
Keyword related to Christmas get higher rank in December so you should target only in December
Other days are useless for this type of keyword.
Some outdated keyword shows a downward trend you should not focus on these type of keyword
As they are no more important will not get the higher search volume in future
What is the best message for Christmas?
What can I say instead of Merry Christmas?
These are suggested keyword you should target only in December
The domain authority of the website ranking on a particular keyword:
Domain authority shows the strength of the website if you observe any website ranking for the keyword which have higher domain authority against your website it will take more effort to rank on that keyword
It is advisable to target another keyword or find any long-tailed keyword related to that
A low domain authority site can not compete with a high domain authority site
You should always analyze the backlink strength of website ranking on that keyword
If you to can get the same backlink then go and hit the keyword
Let’s do some exercise for keyword selection
Example 1 :
When I searched for a keyword like “football”
I get the top ten result of ranking sites for the key term with 90plush domain authority 1000plush backlink 1000plush content length
what should I do should I target the keyword
Because the keyword difficulty is very high
For this, I will have to find out long-tailed keyword
Chapter – 4
Long-tailed keyword -:
The more specific more targeted keyword with the length of four-words phrases or above that
The term long-tail keyword comes from the book The Long Tail by Chris Anderson
Long-tail keywords are search terms with relatively low search volume and competition levels -: Brian Dean
Yes, that’s true you can get a high conversion rate with a long tail-keyword because they are relatively low competitive
As the competition is getting high in the blogging industry long-tailed keyword can be a ray of hope for new bloggers
The long-tailed keyword is low search volume keyword although they provide higher conversion rate
Due to the specific and targeted approach
Due to the low competition, it’s easy to rank on lengthy phrases
These keywords are packed with the specification of location and features
You can do the research for a long-tail keyword by
- data range
Long-tail keyword research by location:
Enter the keyword into the search engine get the keyword suggestion. add them with the targeted location again search them do the analysis of new keyword and hit them
You can add popular places, country, and town or city
Adding town is more specific and targeted it can help you rank easily
“Ethical SEO service provider in the USA”
In the above keyword, you can see the user is searching for the location of USA and specifying with ethical SEO
My website is an article related blog website and 2-month-old what should be a good keyword?
From the above question, it is clear it’s a new website and can not rank on competitive keyword
And we know long-tailed keyword arent competitive the approach for these types of the website should be
Targeted and specific keyword
For a new website, a specific location-based keyword can be beneficial.
Category based long-tail keyword:
Adding category into keyword can help you to generate new long-tails keyword
Select blog keyword generation tools enter the core term and millions of keyword related to that term
Select the long-tail keyword according to category
LG 1.5 ton split AC price
Here you can see the specification window AC to Split AC and LG as a brand above other brands
Data based long-tail keyword research:
Adding data of past or research into keyword can specify keyword as long tail
Add of comparison-based data also specify keyword
This way you can research long-tail keyword by specifying data
Segmentation based long-tail keyword research:
Specifying keyword with a particular segment like in the technology segment
You can categorize it with television, mobile, Ac
There are various segment available in the technology segment
you can add specific segment with the keyword
And can find a low competitive specific keyword
Season based long-tail keyword research:
Season base keyword like
- Hollywood event
Many more festival and event-related keyword
Statistics based keyword research:
Adding statistics with the keyword generates a new long-tail keyword it specifies it with statistics.
You can use them to rank easily on SERP
Chapter – 5
How many times the keyword appears in the blog post out of total blog post words known as keyword density
According to Wikipedia:- Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
Keyword density in SEO plays an important role
The formula to calculate keyword density for SEO purpose is
Number of times a specific keyword used in the blog post / Total analyzed word in a blog post * 100
where Nkr = where Nkr is how many times you repeated a specific keyword,
Tkn = total words in the analyzed text
While Calculating the density of Keyword Phrase the formula would be:- (Nkr*Nwp / Tkn)*100
Nwp = number of words in the phrase
Note: Keyword density is not equal to Keyword phrase density
The most common question asked what should be keyword density for a blog post
And how much keyword density is good for SEO
It should be 0.7% or 1% or 2%, 10%, or 50%?
When I was doing research I acknowledge some SEO experts say Bold keyword to rank higher
Guy’s these are myth there are no common recipes for keyword
I mean there is not any research which says this keyword density percentage would be good
Neither Bold keyword help to rank higher
Avoid doing these falsely stuffs
As using keyword, again and again, considered as keyword stuffing
Your blog post will get penalized for stuffing
When you use more keyword in a blog post it gets rank higher for first some days
But after three to four days it starts declining and at last disappeared from SERP
watch Matt Cutts video for more clarification
I hope you are clear with keyword density always try to give unique and relevant content to users
Relevant content gives an indication to the search engine which helps in ranking
Solve the user’s issues in the best manner. If you use the keyword once or twice in relevant content that would be good for content to outperform
Address the issues of users not search engine actually if you solve the problem of users search engine problem automatically resolved
“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose).
According to Wikipedia:-Keyword stuffing is a search engine optimization (SEO) technique, considered webspam or spamdexing, in which keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines
Using the keyword, again and again, is a spammy trick to lure search engine for your content
Search engines are enough smart to track these spammy tricks
Filling auto-generated content or low-quality content with a keyword can not help you to outrank on SERP
Keyword stuffing considers as low-quality content read raters guideline.
Lacking in purpose, low quality no meaning full content are known as low-quality content.
As per me, keyword research is easier than you think but the problem is a selection of keyword because if you can not select keywords according to yo your website nature then there is a problem all things depend on the selection of keyword
You know the capabilities of your website so you can select a good keyword according to your site
I hope you got my point
suggestions are welcome and will be added into next update