Friends, Website analysis helps to understand the performance of the website
But competitor website analysis helps to improve the SEO and backlink profile of the website
Here in this blog, I am going to do an analysis of well known established website
This will help you a lot to do the for your website and write a blog
Let’s start with Backlinko–
Backlinko website analysis and traffic statistics
Backlinko is a well-known website for SEO learning
Traffic history data:
| Year | Traffic |
| JAN 2013 | 0 |
| JAN 2014 | 4.1K |
| JAN 2015 | 7.7K |
| JAN 2016 | 28.5K |
| JAN 2017 | 85.1k |
| JAN 2018 | 81k |
| JAN 2019 | 244.1k |
| JAN 2020 | 409.6k |
| JAN 2021 | 650.3k |
| JAN 2022 | 863.8k |
| JAN 2023 | 606k |
You can see every website takes time to improve
at present website have a backlink from 58096 referring domain of which 49000 are active referring domain
Follow backlinks are – 40000
No follow backlinks – 9000
Top organic keyword – 83000
Keyword ranking between 1-3 positions – 4200
Click to See Backlinko Referring domain
Page Referring domain ranking on search engine
If you search you will find the indexed pages ranking on search engines have an average of 3000 referring domains pointing to a particular page
It also proved my post on SEO statistics right where I mentioned
The top-ranking page has 3000 referring domains
Top Ranking keyword
- search engine position analysis
- sem and SEO
- content schedule
- content repurposing
- simple SEO tips for better rankings
- basic SEO practices
- how to rank a website on Google
You can see some of the keywords have difficulty levels above 80
Can you get a Rank on these keywords?
Yes it’s possible to get ranked on any keyword you just need
1- Better content than him
2- 49000 referring domains pointing to your domain
3- 3000 referring domains pointing to your web page
Let’s come to our next site for website analysis Search engine journal
Search engine journal website analysis and traffic statistics
SEJ is popular in the SEO industry
You can find all the updates related to Search engine
Traffic data analysis:
| Year | Traffic |
| JAN 2012 | 78.4K |
| JAN 2013 | 74.3k |
| JAN 2014 | 76.8k |
| JAN 2015 | 63.5k |
| JAN 2016 | 92k |
| JAN 2017 | 149.1k |
| JAN 2018 | 214.9k |
| JAN 2019 | 682.9k |
| JAN 2020 | 1.9M |
| JAN 2021 | 2.4M |
| JAN 2022 | 1.3M |
| JAN 2023 | 3.2M |
You can see its difficult to gain traffic in the initial days
Once this website crosses the 1 lack visitor it achieved the next high within a year
The website has a backlink from148000 referring domain
Although Active referring domains are 88000
Active Follow backlink referring domains are – 75146
No-follow referring domains are – 13000
Click to see the search engine journal referring domain
Top-ranking pages on search engine
The website has various pages which have a backlink from more than 3000 referring domains
Some popular pages are-
History of Google Algorithm Updates
How to Choose a Domain Name This single web page is getting backlinks from approx 70k referring domains
The top anchor text is the Source – “indicate the website is the data source for Other websites”
Top Ranking Keyword-
The website is ranking on 317000 keyword
| Position | Keyword volume |
| 1-3 | 15000 |
| 4-10 | 37000 |
| 11-20 | 33000 |
| 21-50 | 82000 |
Some Popular Keywords on which the website is ranking is –
- content gap analysis
- latent sematic indexing
- content calendar 2023
- search en
- how to find where a video came from
Once again our question is can you rank on these keywords by completing this website
The answer is yes but you need better quality content and referring domain
Our Next website is the Search engine Land
Search Engine Land Website Analysis
Search Engine Land is a renowned website in the SEO industry
Website Provide information related to SEO and search engine updates
Website Traffic data analysis
Let’s understand the website traffic growth every year from 2012
| Year | Traffic |
| JAN 2012 | 534.5k |
| JAN 2013 | 435k |
| JAN 2014 | 557.4k |
| JAN 2015 | 518.1k |
| JAN 2016 | 1M |
| JAN 2017 | 2M |
| JAN 2018 | 1.9M |
| JAN 2019 | 1.4M |
| JAN 2020 | 2.2M |
| JAN 2021 | 2M |
| JAN 2022 | 1.5M |
| JAN 2023 | 938K |
Website traffic data shows reduce in traffic in 2023 by almost 50%
Backlink Data analysis:
The website has a backlink from 113000 referring domain
Active Referring domain – 95000
Do-Follow Referring Domains – 78000
No-follow Referring Domains- 16820
Click to see the referring domain of the search engine land
Indexed Page analysis:
Top pages are getting backlinks from 2000 referring domain
Some top pages are –
What Is SEO:- Page is getting backlinks from 4500 referring domain
60 percent of searches now from mobile devices – Page is getting backlinks from 1700 referring domain
The top anchor text is – Search engine land
it shows the website focus on a brand keyword to acquire a backlink
Top Ranking keyword analysis –
Website is ranking on 137000 keyword
| Position | Keyword Volume |
| 1-3 | 2712 |
| 4-10 | 8676 |
| 11-20 | 13216 |
| 21-50 | 41407 |
Top keyword on which website ranking on 1st position
- website optimization seo
- tik tok algorithm explained
- seo search engine optimizer
- does tiktok have an algorithm
- people also ask tracking
Note – You should not target the keyword on which industry top websites are ranking.
But it does not mean you can not target
to get rank on these keywords you need money and manpower
Our next website is Neilpatel
Neilpatel Website Analysis
Neil Patel is a reputed digital marketer
You can learn various digital marketing tips from his website
Website traffic data analysis
| Year | Traffic volume |
| JAN 2012 | 39 |
| JAN 2013 | 113 |
| JAN 2014 | 253 |
| JAN 2015 | 1.4K |
| JAN 2016 | 7.9K |
| JAN 2017 | 180.1K |
| JAN 2018 | 501.1K |
| JAN 2019 | 1.1M |
| JAN 2020 | 2.6M |
| JAN 2021 | 6.4M |
| JAN 2022 | 4.2M |
| JAN 2023 | 3.2M |
Note: I have observed it takes 5 to 6 years to generate a good amount of traffic
Website is no more only a blogging website it’s getting traffic because of the Ubersuggest tool its similar to Aherfs and Semrush
Neilpatel Backlink Data analysis:
The total Referring domain pointing toward the website is 131000
Active Referring domain is – 112000
Follow Referring Domain is – 95700
The no-follow referring domain is – 16300
Indexed page analysis shows the website is getting the maximum referring domains on his tools (Ubersuggest) web page
Click to see the referring domain of the Neilpatel website
Keyword Data Analysis
The total Ranking keyword of the website is 368000
| Keyword Position | Ranking Keyword Volume |
| 1-3 | 9745 |
| 4-10 | 38038 |
| 11-20 | 47600 |
| 21-50 | 126000 |
Our next website is Wordstream
WordStream Traffic Data Analysis
| Years | Traffic Volume |
| JAN 2012 | 75K |
| JAN 2013 | 136.7K |
| JAN 2014 | 174.8K |
| JAN 2015 | 202.5K |
| JAN 2016 | 323.2K |
| JAN 2017 | 641.2K |
| JAN 2018 | 866.4K |
| JAN 2019 | 1.2M |
| JAN 2020 | 2.7M |
| JAN 2021 | 3.8M |
| JAN 2022 | 1.5M |
| JAN 2023 | 2.7M |
The website is popular for Keyword toll
WordStream Backlink data analysis
The total referring domain providing a backlink to the website is – 75000
Active Referring Domain is – 63000
Do-Follow referring domain is – 54183
No-Follow Referring Domain is – 9600
A popular Indexed web page is a tool page as a result it’s getting backlinks from 7000 referring domains
The popular anchor of the website is Brand Name
Click to see the referring domain of Wordstream
Keyword Data Analysis
The total Ranking keyword of the website is 337000
| Position | Keyword Volume |
| 1-3 | 28293 |
| 4-10 | 44408 |
| 11-20 | 43501 |
| 21-50 | 97000 |
The website is ranking on various high-difficulty keywords
Our next website is Ahrefs
Ahrefs Website Analysis
Ahrefs is a very popular SEO tool along with this it provides various Informative SEO blog posts on its blog page
Ahrefs Traffic Data Analysis
| Years | Keyword Volume |
| JAN 2012 | 8.7K |
| JAN 2013 | 1.2K |
| JAN 2014 | 2.9K |
| JAN 2015 | 3.4K |
| JAN 2016 | 9.5K |
| JAN 2017 | 70.6K |
| JAN 2018 | 79.3K |
| JAN 2019 | 322.1K |
| JAN 2020 | 693.5K |
| JAN 2021 | 1.2M |
| JAN 2022 | 1M |
| JAN 2023 | 1.4M |
Hubspot Traffic Data Analysis
| Years | Traffic Volume |
| JAN 2012 | 61.1K |
| JAN 2013 | 123.2K |
| JAN 2014 | 201K |
| JAN 2015 | 289.6K |
| JAN 2016 | 829.4K |
| JAN 2017 | 2.7M |
| JAN 2018 | 3.6M |
| JAN 2019 | 6.3M |
| JAN 2020 | 11.2M |
| JAN 2021 | 15.6M |
| JAN 2022 | 14.8M |
| JAN 2023 | 23.6M |
Awesome growth
Hubspot Backlink Data Analysis
The total acquired backlink from the referring domain is 377692
Click To See Referring Domain Data
Hootsuite Traffic Data Analysis
| Years | Traffic Volume |
| JAN 2012 | 1.2K |
| JAN 2013 | 4.5K |
| JAN 2014 | 4.4K |
| JAN 2015 | 27.3K |
| JAN 2016 | 73.6K |
| JAN 2017 | 362.5K |
| JAN 2018 | 730.1K |
| JAN 2019 | 1.3M |
| JAN 2020 | 8.8M |
| JAN 2021 | 6.1M |
| JAN 2022 | 4.8M |
| JAN 2023 | 6.6M |
Hootsuite Backlink Analysis
Total backlink 2.1M from the referring domains of 77829
Click here to see the Hootsuite Referring domain data
Oberlo Traffic Data Analysis
| Years | Traffic Volume |
| JAN 2012 | – |
| JAN 2013 | – |
| JAN 2014 | – |
| JAN 2015 | – |
| JAN 2016 | 0 |
| JAN 2017 | 136.5K |
| JAN 2018 | 312.1K |
| JAN 2019 | 1.3M |
| JAN 2020 | 3.1M |
| JAN 2021 | 5.2M |
| JAN 2022 | 3.6M |
| JAN 2023 | 3.5M |
The website is not showing any data before 2015 it seems they start working from 2016
Backlink Data analysis
The total Backlink strength of the website is 1.7 Million from the 77000 referring domains
Click to see the Oberlo referring domain data
Conclusion –
Guys I observed from the data analysis it’s hard to get traffic in the initial days
So have patience and work hard on your website
Read more-
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Date of Birth Calculator, Home Loan EMI Calculator, Word Counter
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