Keyword research is significant in writing optimized content. it creates a larger impact on on-page SEO as well as of-page SEO
It is the central task of SEO in other words you can say it is the heart of SEO
keyword research helps you to find the topic of content you want to present.
Definition-
“keyword research is the art and science of identifying words and phrases that people enter on search engines.
According to Backlinko-
” Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms. “
According to Moz-
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make an attempt to figure out what to rank for.
Keyword research helps you to measure the demand and difficulty for a certain word.
As a result, you can know how hard it would be to compete for that word to get organic traffic.
Steps of keyword discovery
Here you come up with a head keyword in another word topic idea.
The head keyword also is known as the seed keyword. But how to get that?
It’s come with industry knowledge suppose you are a digital marketer what probable topic can be for you
1- Email Marketing
2- Social Media Marketing
3- Content Marketing
4- Affiliate Marketing
5- Blogging
6- PPC
Note that these are not keyword these are topics that’s what I am going to explain
How to find keywords from these topics. Follow the steps-
Enter the topic affiliate marketing topic in google
Keyword
Now, these are the keyword to include in your list.
To make a list you need to open your spreadsheet or Evernote. I have one you can use this also
Another method-
Go to the search result page
Keyword research
You will get google suggested keyword.
Like google search suggestions you can search for more suggestions from different-different search engine
Most people don’t use other search engines but they provide different key suggestions you should try.
Another method to find a keyword with the help of Reddit
Reddit is a quite popular site it is on the rank of 15 on Alexa
Now go to Reddit and enter the word you want to search
As I searched for “Food” here you will get searched for suggestions.
reddit keyword
Finally, go to the comment section to get an idea of the keyword
reddit keyword
you can use Keyworddit a free tool to generate keywords from Reddit
Wikipedia one another platform to collect keywords
let’s know how to use Wikipedia for keyword research
Go to the head section of Wikipedia and enter the seed keyword. As I searched for shoes
Wikipedia gives the result with the table of content
you get the related keyword with shoes.
Tools to research keyword
Here is a list of some tools that can help you with keyword research
these tools have been designed to solve the problem of the user in a unique manner
With these tools, you will be able to:
- To know the high search volume keyword
- To know the competition of the keyword
- To boost your search engine rank
- To create a content calendar that’s based on related long-tail keyword
Let’s get started with the free tool
Ubersuggest:
you can find this free tool on Neil Patel’s website it generates keyword ideas from google search suggestions
It gives you data on each keyword like (Search volume keyword difficulty and many more
I keep it on my priority list as it provides well-informed information
Keyword Everywhere
Keyword Everywhere extract the keyword from all the platform including (Bing, google analytics, and youtube)
It’s very simple to use and very simple to implement
To use this tool all you need to do is just simple steps go to the chrome web store add keyword everywhere extension.
Once you added an extension to the chrome it will start working for you.
Now you visit any of the sites it will start working export the keyword and make your list.
Google Keyword Planner
Google keyword planner designed by Google itself. and it is the top search engine.
when you extract data from this tool it means you are extracting data from search engines.
It helps you a lot in optimization.
The most reliable source is designed for the ad campaign but you can use it for the keyword.
Enter the seed keyword to get the ideas
Check the search volume.
It is one of the most reliable sources for data analysis.
AdWord & SEO Keyword Permutation Generator
AdWord & SEO Keyword Permutation Generator helps you:
To uncover new keyword
Problems come when you have the top keyword in your niche. but you don’t know where to go from there
As you know that can create a problem when you create more content.
the best thing is with this tool you can get creative.
you just need to enter the seed keyword in three boxes it will start working
This tool needs to use with caution because it produces lots of keywords that have no sense.
The next tool is:
Keyword In
Keyword In is very simple to use it takes a few seconds to plug in your keyword. chose your options and generate results.
Enter the generate button and get the result
it combines the keyword in a very easy way.
it starts with a seed keyword that mashes everything together.
generate a list of potential keywords.
The next tool I have for you is:
Wordtracker:
Wordtracker gives you an idea about the competitor’s blog post keyword.
once you visit a competitor’s blog post or site it digs out a keyword from there by which you get the idea about
Primary keyword
The secondary keyword
you can not ignore competitor strategy
this tool help to understand your competitor. provide a high-level keyword performance matrix.
to use this tool you will have to add it to a chrome extension. go to the chrome web store and add the extension of Wordtracker.
The next tool I have for you:
Soovle:
Soovle helps you to autocomplete suggestions. it’s simple as you may have used Google auto-suggestion to generate keywords.
Soovle does the same not only google for a variety of sources
You can use it for a variety of sources like( Google, Yahoo, Bing, Youtube, Amazon, and Wikipedia)
Here you can see Google is a default suggestion tool but you can change as you want from another search engine.
Here on Soovle, you can do the experiment with a variety of keywords
it’s not a very advanced tool but you can get a lot from here.
List of these tools
AdWord & SEO Keyword Permutation Generator
Paid keyword tool
Here is the list of some paid keyword tools if you have planned to invest then you can use them.
SEMrush
SEMrush may save your time that you can use in link building and focused content writing.
SEMrush shows you the exact keywords that a site already ranks for.
SEMrush provides many other SEO tools it’s up to you what you want to use. Like – SEO linking with the site that provides a profile.
Ahrefs
Ahrefs is usually used for link building but it’s one of the best tools for keyword research.
In the Ahrefs keyword explorer, you get a ton of data on a particular keyword.
that help to make the decision whether the keyword is worthful or not
To rank a keyword you need quality backlinks for your website and which you can get with the help of sites that provide bookmark backlinks.
Conclusion:
Keyword research is the first step of SEO you should invest your time to do keyword selection.
keyword selection is a guarantee of success.
Please include another free keyword tool you know
