Keyword research is significant in writing optimized content. it creates a larger impact on on-page SEO as well as on of-page SEO
It is the central task of SEO in another word you can say it is the heart of SEO
keyword research helps you to find the topic of content you want to present.
“keyword research is the art and science of identifying words and phrases that people enter on the search engines.
According to Backlinko-
” Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms. “
According to Moz-
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.
Keyword research helps you to measure the demand and difficulty for a certain word.
As a result, you can know how hard it would be to compete for that word to get organic traffic.
Steps of keyword discovery
Here’s you come up with head keyword in another word topic idea.
The head keyword also is known as the seed keyword. But how to get that?
It’s come with the industry knowledge suppose you are a digital marketer what probable topic can be for you
1- Email Marketing
2- Social Media Marketing
3- Content Marketing
4- Affiliate Marketing
Note that these are not keyword these are topic that’s what I am going to explain
How to find keywords from these topics. Follow the steps-
Enter the topic affiliate marketing topic in google
Now, these are the keyword to include in your list.
To make a list you need to open your spreadsheet or Evernote. I have one you can use this also
Go to the below of the search result page
You will get google suggested keyword.
Like google search suggestion you can search for more suggestions from different-different search engine
Most people don’t use other search engines but they provide different key suggestions you should try that.
Another method to find a keyword with the help of Reddit
Reddit is a quite popular site it is on the rank of 15 of Alexa
Now got to the Reddit enter the word you want to search
As I searched for “Food” here you will get searched for suggestions.
Finally, go to the comment section get the idea of keyword
you can use Keyworddit a free tool to generate keyword from Reddit
Wikipedia one another platform to collect keyword
let’s know how to use Wikipedia for keyword research
Go to the head section of Wikipedia enter the seed keyword. As I searched for shoes
Wikipedia gives the result with the table of content
you get the related keyword with shoes.
Tools to research keyword
Here is the list of some tools that can help you in keyword research
these tools have been designed to solve the problem of the user in a unique manner
With these tools, you will be able to:
- To know the high search volume keyword
- To know the competition of the keyword
- To bost your search engine rank
- To create a content calendar that’s based on related long-tail keyword
Let’s get started with the free tool
you can find this free tool on Neil Patel website it generates keyword idea from google search suggestions
Its give you data on each keyword like (Search volume keyword difficulty and many more
I keep it in my priority list as it provides well-informed information
Keyword Everywhere extract the keyword from all the platform including (Bing, google analytics, and youtube)
It’s very simple to use and very simple to implement
To use this tool all you need to do just simple steps go to chrome web store add keyword everywhere extension.
Once you added an extension into chrome it will start working for you.
Now you visit any of the sites it will start working export the keyword and make your list.
Google Keyword Planner
Google keyword planner designed by Google itself. and it is the top search engine.
when you extract data from this tool it means you are extracting data from search engines.
It helps you a lot in optimization.
The most reliable source designed for the ad campaign but you can use it for the keyword.
Enter the seed keyword get the ideas
Check the search volume.
It is one of the most reliable sources for data analysis.
AdWord & SEO Keyword Permutation Generator
AdWord & SEO Keyword Permutation Generator helps you:
To uncover new keyword
Problems come when you have the top keyword in your niche. but you don’t know where to go from there
As you know that can create a problem when you create more content.
the best thing is with this toll you can get creative.
you just need to enter the seed keyword in three boxes it will start working
This tool needs to use with caution because it produces lots of keywords that have no sense.
The next tool is:
Enter the generate button and get the result
it combines the keyword in a very easy way.
it starts with a seed keyword mashes everything together.
generate a list of potential keywords.
The next tool I have for you is:
Wordtracker gives you an idea about the competitor blog post keyword.
once you visit competitor blog post or site it digs out a keyword from there by which you get the idea about
The secondary keyword
you can not ignore competitor strategy
this tool help to understand your competitor. provide a high-level keyword performance matrix.
to use this tool you will have to add it on a chrome extension. go to the chrome web store and add the extension of Wordtracker.
The next tool I have for you:
Soovle helps you to autocomplete suggestions. it’s simple as you may have used Google auto-suggestion to generate keyword.
Soovle do the same not for only google for a variety of sources
You can use it for a variety of sources like( Google, Yahoo, Bing, Youtube, Amazon, Wikipedia)
Here you can see Google is a default suggestion tool but you can change as you want from another search engine.
Here on soovle, you can do the experiment with a variety of keywords
it’s not a very advanced tool but you can get a lot from here.
List of these tools
Paid keyword tool
Here is the list of some paid keyword tool if you have planned to invest then you can use them.
SEMrush may save your time that you can use in link building and focused content writing.
SEMrush shows you the exact keywords that a site already ranks for.
SEMrush provides many other SEO tools its up to you what you want to use.
Ahrefs usually used for link building but it’s one of the best tools for keyword research.
In the Ahrefs keyword explorer, you get a ton of data on a particular keyword.
that’s a help to make the decision the keyword is worthful or not
Saurabh Tiwari: Search engine optimization expert
Keyword research is the first step of SEO you should invest your time to do keyword selection.
keyword selection is a guarantee of success.
Please include another free keyword tool you know